Finalist for Best Writer's Website 2007 – Writer's Digest Magazine See October issue.

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ABOUT David A Krikorian, Inc...

David A Krikorian is a web marketing and copywriting contractor. But I usually go by the name, Dave Krikorian.The web page you're viewing serves two ends. One as a calling card. The other as a sample of my work.

There are no fancy bells and whistles, for which search engines and most inquiring eyeballs care bupkis.The art, design and writing are mine. Likewise the programming, HTML and other unseen coding, which I'll explain later how to view from your browser.

I am a writer at my core yet have acquired a dozen years of experience in web and e-commerce marketing. My clients have included DELL, Siemens, ProLiteracy Worldwide, Educational Insights, and the list goes on. To become an effective copywriter, I've had to be everything from a sleuth to a freshman.

• Because every client's business has a unique fingerprint.
• Because I've learned to be a good student before I open my mouth.
• Because my approach is based on the idea that every project involves learning and re-learning. All my skills and experience must be malleable in order to meet new objectives. Otherwise I'd be as good as bupkis.

 

 

bupkis 'bup[kiss],n.,
large beans, or goat droppings, from the word kozebupkes
 

FREE STUFF ABOUT SEO (Search Engine Optimization)...

You may notice some repetition of my name, Dave Krikorian. But the name won't be repeated in excess for so-called keyword saturation. Tricking search engine spiders is out of date and can count against you. Google spiders employ over one-hundred different algorithms and are very hard to fool. Here's what the Director of Search Quality at Google said to me about keyword saturation:

"We're aware that many people try inventive ways to increase relevancy scores on major search engines. Do we combat them? We'd be out of business pretty quick if we didn't."

I believe that taking the right steps, simple steps actually, can make all the difference in site ranking(SEO). Good writing can make a big difference because the process employs language and structure that Google and other search engines have been been programmed to recognize. A good writer knows to keep it simple and to the point. Keywords should match link names, descriptions should be in sync with META "Title" and "Description" tags, and so on.

You can view the META data for this web page by going to your browser tool bar (on top of the screen) and clicking on "VIEW." Scroll down and hit the word "Source." An HTML page will appear. The META tags appear near the top of the page.

Remember, most of what a web site needs to achieve good positioning comes first in the design and later in the number of eyeballs that view and click to go in. Good, straightforward writing is one of the keys. Same with straightforward design. Add a no-nonsense marketing program that uses traditional channels as well as e/channels – plus ongoing maintenance – and you'll be able to avoid the pitfalls.

These are my services in a nutshell. Please click here to view my samples.

algorithm 'al-go-ri[th]m,n.,
a step-by-step procedure for solving a problem especially on a computer
 
© David A Krikorian, Inc 2007, all rights reserved