FREE STUFF ABOUT SEO (Search Engine Optimization)...

You may notice some repetition of my name, Dave Krikorian. But the name won't be repeated in excess for so-called keyword saturation. Tricking search engine spiders is out of date and can count against you. Google spiders employ over one-hundred different algorithms and are very hard to fool. Here's what the Director of Search Quality at Google said to me about keyword saturation:

"We're aware that many people try inventive ways to increase relevancy scores on major search engines. Do we combat them? We'd be out of business pretty quick if we didn't."

I believe that taking the right steps, simple steps actually, can make all the difference in site ranking(SEO). Good writing can make a big difference because the process employs language and structure that Google and other search engines have been been programmed to recognize. A good writer knows to keep it simple and to the point. Keywords should match link names, descriptions should be in sync with META "Title" and "Description" tags, and so on.

You can view the META data for this web page by going to your browser tool bar (on top of the screen) and clicking on "VIEW." Scroll down and hit the word "Source." An HTML page will appear. The META tags appear near the top of the page.

Remember, most of what a web site needs to achieve good positioning comes first in the design and later in the number of eyeballs that view and click to go in. Good, straightforward writing is one of the keys. Same with straightforward design. Add a no-nonsense marketing program that uses traditional channels as well as e/channels – plus ongoing maintenance – and you'll be able to avoid the pitfalls.

These are my services in a nutshell. Please click here to view my samples.